I turn complex or just plain dry topics into copy that makes people want to keep reading. That’s my thing. Whether the project at hand involves developing a voice and style for a content-heavy startup, merging two very different marketing styles after AT&T acquires DIRECTV, or story scripting for a sizzle video, I write it on time and write it well.

DeckOutYourDorm
July 26, 2016
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Deck Out Your Dorm Sweepstakes

The challenge in writing this script was promoting the sweeps while showcasing a large number of products from different teams — all in a light and engaging tone. …

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Windows.com: Back to School

Featuring a variety of special hardware, apps and offers available to college students for the coming school year.

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February 7, 2016
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Philanthropy Works – Charitable Remainder Unitrusts

These are the intro and the outro of the Charitable Remainder Trust pages—a representative sample of the core content I wrote for Philanthropy Works. As …

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Medicare Made Easy

This 14-page guide was the free offer that enticed prospects during Highmark BCBS’s early-season Medicare DM campaign.

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February 5, 2016
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Life as an online student according to cheesy stock photos

The first 3 parts of this series got a lot of love (in terms of hits and backlinks), so I put together a Greatest Hits.

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February 3, 2016
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Author Interview: A Son’s Handbook

“But the first thing to know is that this is a highly difficult moment . . . because it is. Not. Logical.” I got the …

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January 21, 2016
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The dog who plays fetch with himself

This works quite nicely as a metaphor for my creative writing process. (via interesting)

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January 11, 2016
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That time I wrote about plastic surgery for a living

My copywriting work for Strategic Edge focused on plastic surgery clinics. Castle Rock Plastic Surgery: Schwarz Plastic Surgery: Banner Ads for Schwarz:

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December 29, 2015
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Promoting recycling in kansas city

Karass Creative put together a short video spot for Atlas Glass. In which I make an appearance as Unfrozen Caveman Recycler.

urbanfarming4
October 9, 2014
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Breaking New Ground with Dementia-friendly Farming

Wait, we have a wetlands right here in Seattle? I was blown away by this when I set foot on the property. But it was …

healfundr crowdfunding healthcare
March 27, 2014
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The Power of Crowdfunding Comes to Healthcare

Over at the A Place for Mom blog, I had the chance to interview a couple of lovely people at NeedyMeds about the work they …

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March 14, 2014
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Leading the Fight Against Alzheimer’s

I had the opportunity to speak with Rebecca Axline of the Nantz National Alzheimer’s Center and compose a piece about Jim Nantz, his father’s battle …

SCN - Homepage
January 20, 2014
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Surgery Center Network

Surgery Center Network represents a new model for buying and selling healthcare, for patients, self-insured employers, physicians and surgery centers alike. I was the lead …

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August 21, 2013
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this american life : i was just trying to help

over at philanthropyworks.org, i wrote a post about last week’s episode of This American Life, I Was Just Trying to Help, which has a fascinating …

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August 15, 2013
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the suits of james bond

love this: the suits of james bond gives savvy, era-aware assessments of various Bond and Bond villain outfits (not just the suits). it cracked me …

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