Formed in 2016 as an engineering think tank, Aquavetic Labs (AVL) transitioned to an incubator in 2019. Multiple engineers on our team have experience in the medical device field, and early on they offered a metaphor that’s proved apt in defining our mission: building medical devices for the ocean. We are devoted to ideating and developing technologies that can have meaningful impacts on ocean health.
In the run-up to AVL’s official launch this July, my roles have included:
- Naming + branding
- Content strategy: Working closely with founders, engineers, and contributing authors in the planning and construction of core whitepapers (both public-facing and proprietary)
- Writing + editing: manifesto, whitepapers, investor pack, partner docs, corporate docs, mission statement, website, et al.
- Soliciting + integrating feedback: The target audience for a given piece of content can be investors, partners, scientists, journalists, the interested public, or all of the above, so it’s crucial to get detailed feedback from multiple POVs in order to find the right balance of style and tone. And, of course, to make certain that all the science is on point
- Being an observant fly on the wall during engineering work group sessions
- Putting the website together: Structure, content, flow, imagery, template customization, versioning
At launch, AVL is incubating two companies: one focused on engineered ocean upwelling (pelagic aquaculture), the other on mitigating thermal stress in salmon rivers (thermal refugia).
aquaveticlabs.com (currently in beta)
Roles: Author. Editor. Collaborated with designer on layout.
This successful pitch deck featured three concepts for marketing O365 Premium to hospitals and health clinics. I played a lead role in developing all three concepts and supporting copy.
All three selected taglines were mine: Built for care that runs 365; Work with the best–your patients do; Office 365 is always on call.
I also helped mix and match design and copy concepts down the stretch.
Promethean came to Indigo Slate with a challenge: making a software release calendar that would a) raise awareness about the value of installing scheduled updates across a school’s ActivPanels, b) provide assurances that updates are free and easy to install, and c) look fun and interesting enough that IT admins would actually want to put it on their office wall.
Roles: Concepting, copy, presenting.Promethean Updates Release Timeline
(To see the other side of the page, hover over the image and click the down arrow.)
I wrote the scripts for the videos integrated throughout exploresharepointspaces.com.
Context: A big video wall, yes, but at a busy conference and most often without sound. Challenge: How do you craft an on-message story that also has attention-grabbing action every few seconds?
Roles: Concepting, copy, presenting, editing.
I joined PhilanthropyWorks.org before the site launched, and was the lead writer behind the site’s core content. Most of the Gift Planning Field Guide is behind the paywall, but the section on Charitable Gift Annuities is open.
It’s perhaps worth noting that in addition to writing core content, blog entries, and marketing, I played a role in developing the content progression used throughout the Field Guide.
This is one in a series of posts I wrote for the Nintex blog about the future of business process automation.