MICROSOFT.COM BACK TO SCHOOL
ROLES: COPYWRITING, STORYBOARDING, SCRIPTING
When back-to-school season rolls around, Microsoft offers a ton of products that fit the bill for students – especially college students.
In scripting the video promoting the Deck Out Your Dorm Sweepstakes, the primary challenge was highlighting the products that have huge appeal for college students (hello, Xbox) while also giving appealing glimpses at unfamiliar products and services like Cortana. And, of course, wrapping it all up in a welcoming vibe.
I created that same vibe for the Back to School Offers page via crisp language focused on the idea of gearing up for the school year.