LIVECHANNEL + COSTCO NEXT
ROLE: CONCEPTING, WRITING, CREATIVE LEAD
In putting the LiveChannel pitch deck together, I started by interviewing the CEO and senior advisors about the challenges facing today’s retail brands and the core benefits brought to bear by the LiveChannel platform. Then I forged those notes into a lean and clean progression of slides.
The creative on this one was all me: I developed the concepts, copy, tagline, layout and images.
Costco Next, a joint venture between Costco and LiveChannel, became a real thing in 2020. I work with supplier partners to create content that stays true to their brand voice and invites customers to explore exclusive deals directly with the brands they trust.