MEDICARE ADVANTAGE MARKETING
ROLE: SENIOR COPYWRITER
The creative team at Hacker Group was brimming with good peoples, and we managed to have fun even in the face of Medicare enrollment season deadlines.
The Medicare Advantage market is crazy competitive and is closely regulated, so we created multi-touch campaigns for Hacker’s prominent health insurance clients, first hitting leads in the spring and nurturing them through the summer and fall months, right up into Open Enrollment season.
One effective way to open the barrage of communiques was the Medicare Decision Guide – basically an explainer for people who are about to age into eligibility. The guides are way more appealing to look at then all the direct mail that comes later, so those are the snippets you see here.