AQUAVETIC LABS MANIFESTO
ROLE: LEAD AUTHOR, EDITOR, CREATIVE LEAD
The Manifesto – full version here – is a solid example of the dexterity required when writing for an audience as varied as investors, partners, scientists, journalists, and the interested public. In writing it, I solicited detailed feedback from multiple SMEs in order to strike the right balance of engaging language and scientific claims that pass muster with the experts. I also worked with the designer to build the layout as a template for use across the first wave of whitepapers.