NINTEX VIDEO WALL – MICROSOFT IGNITE
ROLES: CONCEPTING, WRITING, VERSIONING
Nintex needed a video worthy of the premier real estate they’d purchased for the Microsoft Ignite conference. Perhaps the primary challenge of creating a video wall at a sprawling and busy conference like Ignite is that even if you successfully draw the eye of passersby, you’ve only got a brief moment to capitalize. Oh, and most of the time there won’t be any sound.
So the question then becomes, how do you craft an on-message story that also has attention-grabbing action every few seconds?
That’s where the power of juxtaposition comes in. Working with the creative team at Indigo Slate, I boiled down the key features of the Nintex product into a series of one-line axioms, then surrounded them with snapshots that told a compressed visual story by juxtaposing the childlike with the hi-tech.
As part of the Nintex team at Indigo Slate, I was also a regular contributor to the Nintex blog, for which I pitched and wrote articles on the ins and outs of business process automation (and digital transformation, as seen below).