2017 – 2019

Role: Writing, Editing, Content Strategy, Design

What you see here at top right is the website ….

As with the climate, so with the oceans: we’re about out of time. Conservation is vitally important – but it’s not going to get the job done by itself. Aquavetic Labs is an ocean restoration engineering startup devoted to ideating and developing technologies that can have meaningful impacts on ocean health.

This is a passion project, to be sure. Before AVL hit a funding wall in late 2018, I’d been working closely with our engineers and scientific advisors to develop whitepapers, funding docs, and messaging priorities. After it got put on hold, I found I never really stopped thinking about it. It was in my bloodstream.

And I wasn’t the only one. The AVL team is in the process of reassembling with a renewed focus. 

The Manifesto – full version here – is a solid example of the dexterity required when writing for an audience as varied as investors, partners, scientists, journalists, and the interested public. In writing it, I solicited detailed feedback from multiple SMEs in order to strike the right balance of engaging language and scientific claims that pass muster with the experts. I also worked with the designer to build the layout as a template for use across the first wave of whitepapers.

Also excerpted here is the front page of, for which I wrote the copy and designed/implemented the template.