LIVECHANNEL | Leave-behind

My role with Goodwell Tech is focused on establishing brand voice via content directed at multiple audiences (brand suppliers, customers, and investors).

I put this 1-pager was put together in conjunction with the pitch deck (which isn’t currently sharable).

Hats I wore on this one: Concepting, copy, tagline, draft layout, draft images, creative lead.


Aquavetic Labs

First formed in 2016, Aquavetic Labs is an engineering think tank focused on developing ocean restoration technologies. Multiple engineers on the team have experience in the medical device field, and early on they offered a metaphor that’s proved apt in defining our mission: building medical devices for the ocean. AVL is devoted to ideating and developing technologies that can have meaningful impacts on ocean health.

My roles included:

  • Naming + branding
  • Content strategy: Working closely with founders, engineers, and contributing authors in the planning and construction of core whitepapers (both public-facing and proprietary)  
  • Writing + editing: manifesto, whitepapers, investor pack, partner docs,  corporate docs, mission statement, website, et al.
  • Soliciting + integrating feedback: The target audience for a given piece of content can be investors, partners, scientists, journalists, the interested public, or all of the above, so it’s crucial to get detailed feedback from multiple POVs in order to find the right balance of style and tone. And, of course, to make certain that all the science is  on point
  • Being an observant fly on the wall during engineering work group sessions
  • Putting the website together: Structure, content, flow, imagery, template customization, versioning

Microsoft WWCDM | Spec Marketing Pitch | Healthcare Retail

This successful pitch deck featured three concepts for marketing O365 Premium to hospitals and health clinics. I played a lead role in developing all three concepts and supporting copy.

All three selected taglines were mine:

Built for care that runs 365
Work with the best – your patients do
Office 365 is always on call

I also helped mix and match design and copy concepts down the stretch.



Promethean | Software Update Calendar

Promethean came to Indigo Slate with a challenge: making a software release calendar that would a) raise awareness about the value of installing scheduled updates across a school’s ActivPanels, b) provide assurances that updates are free and easy to install, and c) look fun and interesting enough that IT admins would actually want to put it on their office wall.

Hats I wore: Concepting, copy, presenting. 

Promethean Updates Release Timeline