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LIVECHANNEL + COSTCO NEXT

LIVECHANNEL + COSTCO NEXT 2020 ROLE: CONCEPTING, WRITING, CREATIVE LEAD Costo Next – Brand Partners In putting the LiveChannel pitch deck together, I started by interviewing the CEO and senior advisors about the challenges facing today’s retail brands and the core benefits brought…

ENGINEERING OCEAN HEALTH

AQUAVETIC LABS 2017 – 2020 Role: Writing, Editing, Content Planning aquaveticlabs.com As with the climate, so with the oceans: we’re about out of time. Conservation is vitally important – but it’s not going to get the job done by itself. Aquavetic…

NINTEX VIDEO WALL

NINTEX VIDEO WALL – MICROSOFT IGNITE 2018 ROLES: CONCEPTING, WRITING, VERSIONING   Nintex needed a video worthy of the premier real estate they’d purchased for the Microsoft Ignite conference. Perhaps the primary challenge of creating a video wall at a sprawling…

MICROSOFT.COM BACK TO SCHOOL

MICROSOFT.COM BACK TO SCHOOL 2016 ROLES: COPYWRITING, STORYBOARDING, SCRIPTING When back-to-school season rolls around, Microsoft offers a ton of products that fit the bill for students – especially college students. In scripting the video promoting the Deck Out Your Dorm…

HTC HERO SIZZLE VIDEO CONCEPTS

HTC HERO SIZZLE VIDEO CONCEPTS 2012 ROLES: CONCEPTING, WRITING The Hero’s Journey is always useful when crafting a narrative, but it’s not often I’ve had the chance to use it as literally as we did here. But hey, when the…

ATLAS GLASS RECYCLING

ATLAS GLASS 2013 ROLE: WRITING, “ACTING” For this little campaign to help Atlas Glass, a startup glass recycling service in Kansas City, I had the chance to team up with my crazy-talented friends at Karass Creative. With glass as with…

TRAINING FOR FRONTLINE FUNDRAISERS

PHILANTHROPY WORKS 2012 – 2015 ROLE: WRITING, EDITING, CONTENT PLANNING, BRANDING, MARKETING , DESIGN TEMPLATES, EDITING  The world of major giving is crazy nuanced, and one of the perennial challenges facing nonprofits is adequate training for their gift officers, particularly…

MEDICARE ADVANTAGE MARKETING

MEDICARE ADVANTAGE MARKETING 2015 ROLE: SENIOR COPYWRITER The creative team at Hacker Group was brimming with good peoples, and we managed to have fun even in the face of Medicare enrollment season deadlines.  The Medicare Advantage market is crazy competitive…