CONCEPTS | COPY | CONTENT | STRATEGY | INSTRUCTIONAL DESIGN
So much of the messaging thrown our way makes no real effort to connect. I help organizations communicate what they do uniquely well by crafting story-driven content that feels people’s pain (points) and connects them to focused solutions.
As a content creator, I’m something of a methodological hybrid. That is to say, I’m a storyteller with a trained ear for the beats that help drive home a given idea for a given audience – and I also happen to be keenly interested in the numbers that gave rise to that idea and the factors that helped define that audience.