HOW DO YOU MAKE TAX COMPLIANCE SOFTWARE SOUND SEXY?

Supporting an automated compliance solution with holistic brand messaging.

ROLE: WRITER

As a contributing writer on the Avalara team at Rupert—a tight-knit and fantastic full-service agency you can check out here—I write copy for digital and print media that support Avalara’s sales and recruitment marketing efforts.

Pages:

https://careers.avalara.com

https://careers.avalara.com/dei

This page is an ongoing collection of Avalara projects I’ve had the pleasure of working on.

Up top is a one-pager + landing page + LI ads for energy traders, followed by the newly redesigned Careers and DE&I pages. In both cases, our team worked closely with a variety of stakeholders on the Avalara side. 

I’ve long held that a holistic brand identity is as vitally important for employees as it is for customers, and it was a pleasure to develop recruiting materials with a team of people who agree with that assertion.