Supporting an automated compliance solution with holistic brand messaging.


As a contributing writer on the Avalara team at Rupert—a tight-knit and fantastic full-service agency you can check out here—I write copy for digital and print media that support Avalara’s sales and recruitment marketing efforts.


Featured here are two closely related pages for which I served as lead writer: Avalara’s new Careers page and their new DE&I page. In both cases, our team worked closely with a variety of stakeholders on the Avalara side. 

I’ve long held that a holistic brand identity is as vitally important for employees as it is for customers, and it was a pleasure to develop recruiting materials with a team of people who agreed with that assertion.

I’ve also worked on a number of marketing and convention collateral projects. I’ll update this page with those materials as they roll out in the coming weeks.