HOW DO YOU MAKE TAX COMPLIANCE SOFTWARE SOUND SEXY?
Supporting an automated compliance solution with holistic brand messaging.
As a contributing writer on the Avalara team at Rupert—a tight-knit and fantastic full-service agency you can check out here—I write copy for digital and print media that support Avalara’s sales and recruitment marketing efforts.
This page is an ongoing collection of Avalara projects I’ve had the pleasure of working on.
Up top is a one-pager + landing page + LI ads for energy traders, followed by the newly redesigned Careers and DE&I pages. In both cases, our team worked closely with a variety of stakeholders on the Avalara side.
I’ve long held that a holistic brand identity is as vitally important for employees as it is for customers, and it was a pleasure to develop recruiting materials with a team of people who agree with that assertion.