HTC HERO SIZZLE VIDEO CONCEPTS
ROLES: CONCEPTING, WRITING
The Hero’s Journey is always useful when crafting a narrative, but it’s not often I’ve had the chance to use it as literally as we did here. But hey, when the new product has Hero right in the name, you pick up that flag and run with it.
For each of the three concepts, we describe the hero(es) at hand and lay out how their journey leads them to interact with the phone. Then we detail how they each create opportunities to bring key aspects of the Hero to life.