Greetings. I’m a mission-driven writer with a storytelling style built on what I might call the 4D Method, if that wouldn’t make me sound like a wellness influencer who’s about to unblock your chakras:
Draw people in.
Define the stakes.
Deliver clarity.
Don’t be boring.
I had the wild good fortune of being mentored by John Medina. He’s a brain scientist with the storytelling instincts of a campfire bard—best known for Brain Rules, and for explaining how our brains light up (or totally shut down) depending on how we’re told something. Thanks to him, I approach every project with one overarching goal: don’t give the brain an excuse to wander off.
Brain Rule #6
We don’t pay attention to boring things.
“You’ve got seconds to grab your audience’s attention and only minutes to keep it.”
“Audiences check out after 10 minutes, but you can keep grabbing them back by telling narratives or creating events rich in emotion.”
— Dr. John Medina
AI IN ACTION
Transforming ERP for the AI Era
Acumatica
AI for CX Thought Leadership
Mosaicx
Health Insights Powered by AI
Opticare AI
CLIMATE COMMUNICATIONS
Marine Carbon Dioxide Removal
Paradigm Climate
Climate Has a Messaging Problem
Substack
Ocean Restoration Engineering
Aquavetic Labs
So the ocean can keep making dinner, we tackle the biggest pollution challenge: carbon emissions.
People who depend on a healthy ocean are its most committed champions. I create content to help advance the mission of Global Ocean Health: to connect fishing communities, coastal Tribes, seafood producers and resource managers with the tools, policies, and expertise to protect communities and ecosystems.
B2B TECH
Tax Compliance Made Easy
Avalara
Office 365 for Healthcare
Microsoft
Interactive School Displays
Promethean ActivPanel
FUNDRAISING
Ignite the Future Campaign
Oregon Institue of Technology
Guidance for Major Gift Officers
Philanthropy Works
Fundraising Training Courses
Philanthropy Works
ASSORTED
Medicare Plan B Marketing
Highmark, et al.
Costco Next
Costco
Ins and Outs of Oral Health
Delta Dental
Give Your Glass Another Life
Atlas Glass Recycling
Author Interview
A Place for Mom
Theory of Mind
and the Science of Story
HIT ME UP
Email me:
mark@markhuntsman.com
Find me on LinkedIn:
Connect on Substack: