Client
Aquavetic Labs
Role
Writer • Editor • Site Builder • Strategist
Category
Position Papers • Whitepapers • Funding Docs • Visual Storytelling
Featured Projects
Position paper • Pacific Salmon Whitepaper
As with the climate, so with the oceans: we’re about out of time. Conservation is vitally important – but it’s not going to get the job done by itself. Aquavetic Labs is an ocean restoration engineering startup devoted to ideating and developing technologies that can have meaningful impacts on ocean health.
I worked with engineers, advisors, writers and designers to develop messaging priorities and a range of content.
The Manifesto is a solid example of the dexterity required when writing for an audience as varied as investors, partners, scientists, journalists, and the interested public. In writing it, I solicited detailed feedback from multiple SMEs in order to strike the right balance of engaging language and scientific claims.
Project
Whitepaper: Relieving Thermal Stresses on Salmon
This whitepaper is an overview of the problems facing Pacific salmon runs and a high-level look at some potential methods for helping salmon survive heat stress.
Up and down the west coast, Pacific salmon are embedded in the culture and geography and heritage and the economy. Major salmon runs from California to Alaska are teetering on the edge of the abyss — but the good part of that bad news is that they’ve been teetering for long enough now that there are state and federal organizations devoted to studying the problems facing salmon.
Developing and testing the efficacy of a piece of targeted ocean restoration technology means dealing with governmental timetables and regulations that can seem almost expressly designed to thwart progress before it begins. But with salmon, it’s different. With salmon, we get to stay in the rivers.
